What is the $500 Setup Fee for that I see in the shopping cart?
It is simply how we had to trick the system into setting the renewal amount to $497. By adding the extra $500 cost of the first year as a setup fee your membership will automatically be charged the correct amounts for both your first year and subsequent renewals. This way you won’t need to worry about whether or not you saw the email reminder to renew and remembered to do it yourself.
Note, at the bottom of your receipt you will see the renewal amount and renewal date.
What if I want to switch my payment plan?
If you want to switch from Annual to Monthly or vice versa, please send an email with your request to firstname.lastname@example.org.
What is GMA™?
Global Marketing Agent is the premier company in the world that provides the necessary legal documents that enable you to leverage and share properties between real estate agents.
What is the Global Marketing Real Estate certification™?
It is a certification empowering real estate agents to dominate in local, national, and international markets, creating clients for life! It is also, for real estate agents who want to become “A Global Agent, NOT Just a Local Agent”.
What will I learn once I become a certified member?
You will learn how to first and foremost re-brand yourself and your business as a “Global Agent”, how to legally borrow listings from other members which will give you instant credibility of being a “True” global agent, get more listings locally by offering your sellers 3 types of listing presentations (local, national, & global), instantly tap into the luxury & expired markets, and how to assist your clients anywhere around the world buying or selling without having to acquire another real estate license in that state, province, or country.
Is this certification for experienced real estate agents only?
No. This is a very versatile program, new agent or experienced, good economy or bad, you will find tools and systems for all.
Why do I need global exposure? And how is the Global Marketing Agent™ certification’s exposure different?
We live & do business in a global economy! Technology and social media has made the world smaller, we all have our own personal website, and frequent social media on a daily basis, so being a global is really not an option these days, it is a MUST!
The top three ways this certification gives you the tools to stand out is by legally leveraging properties from the membership, co-marketing your local listings to the world, and representing listings from anywhere around the world with the unique global marketing agreements that were created for you to be protected as well as establishing the relationships to do so. Having your website and social media outlets is great, but unfortunately, you are only relying on your “Friends and family”. How can you reach further? The answers are in the truly unique concept of the Global Marketing Agent™ certification.
Once I become a Certified Global Marketing Agent™ what are the next steps of implementation for my business?
• Implement the GMA™ logo & badge in your marketing materials, website, announcements on social media, etc…
• Change your listing presentation (add GMA™ slides in your presentations).
• Get comfortable with scripts for your clients.
• Take leverage listings to get familiar with the forms and the technology workflows.
• Join GMA™ network and private social media group.
• Look for international groups in your local marketplace to network and show off your global credibility.
• Promote luxury listings and market your local luxury market.
• Attend the free virtual training.
• You must be pro-active and use your certification on every listing appointment you have, social media, website, whom you meet, etc.
Why would I want as an agent to have listings outside of my marketplace? And, in areas I have no knowledge or licensed?
As an agent you want to have listings outside of your marketplace because we live and do business in a global economy so why just be a “Local Agent” when now you can be a “Global Agent”? Once you have the permission from the listing agent where the property is located as well as the sellers and the global marketing agreements you are fully authorized to promote, market, and advertise that listing. The knowledge and expertise always comes from the agent where the property is located and you rely on them for the information needed to promote that listing in your market area as your own.
How will these leverage listings make me money?
Leverage listings will make you money by gaining credibility that you are a busy global real estate professional, and it will open more doors for you locally to take listings by presenting the unique marketing concept of the global marketing agent. Look back at when you started as an agent and doing “Open Houses” on weekends to attract buyers with a listing that was not yours but someone in your office let you borrow their listing to gain potential buyers. It was and is a win-win situation for you and for them, it’s extra exposure.
What makes the GMA™ legally compliant?
GMA™ Agents use the agreements that were created for the GMA™ Certified Members*. You will become a “Global Agent” and use Global Marketing Agreements allowing your Seller to give you the written authorizations you will need to “legally market your listings to the world” and “legally borrow or share listings”.
The determining factor is having the seller’s written agreement. It’s as simple as asking, “can the listing be advertised outside of the local MLS?” With a Yes, and the proper forms signed you are compliant and able to legally advertise someone else’s listing.
Even in each of these scenarios** …
- if the original listing Agent’s name is mentioned
- if the original Listing Agent’s Brokerage is mentioned
- if there is an agreement between MLS and allowing IDX or any other systems to use the information regarding a certain or all listings
- with the “reciprocity law” that was created to allow other companies to use other companies’ listings, with the mention of the original Brokerage and Listing Agent’s name?
*Only available if you have your GMA™ Certification, in other words, you have taken the training and passed the test.
**Only when Seller has provided written agreement to allow other agents to advertise their listing in the property listing addendum.
What am I allowed to do with them?
Once the agreements are signed, you are allowed to market and promote that listing in accordance with the instructions of the “Actual listing Agent”. Promote them in your MLS, or similar automated systems, on social media, etc., all guidelines will be clearly outlined in your agreements.
I'm co-marketing my 1st leverage listing, now what?
Once you secure your first, why stop there? Get 10 to 15 listings and create a page on your own personal site with links inviting them to “Click here to view my local listings”, “Click here to view my nationwide listings”, and “Click here to view my international listings”. As a header on your site use call-to-action phrases such as ”Ask me how to market your properties to the world!” Promote the listings on social media platforms, i.e. Facebook, X (Twitter), LinkedIn, YouTube, etc. At the end of your email signature, add “Ask me about my new listing in Mexico”. Use tools like e-marketing flyers, networking events, listing presentation folders, etc. Be creative, there really are no limits!
Listing presentations for your local sellers with the GMA™ concept …
HOW TO KNOCKOUT YOUR COMPETITION AND GET MORE LISTINGS:
Why would I want to offer my sellers the global marketing agent™ exposure when my company’s website is global?
The GMA™ concept is truly unique and your sellers will be very impressed by actually working with your “partners” wherever in the world it makes sense to promote, market, advertise, and find potential buyers for their property. The internet and technology have changed everything, but it is also too vast! Partnering with global marketing agents is a direct approach to creating exposure for your sellers.
My sellers will not go for different commission structures?
Once you feel comfortable with the concept and overcoming their objections, your sellers will completely understand why and how it will not affect them until an offer is on the table. There are NO risks until a buyer from outside of their marketplace wants to buy, which is obviously a positive outcome of their decision to globally list with you.
How is the GMA™ concept going to benefit me and my sellers?
Very simple, offering a different value proposition that other agents you are competing against will not have.
Is it legal for other agents to co-market my listing?
It is absolutely legal for other agents to co-market your property as long as you have the written permission from the sellers and the right global marketing agreements.
How is the GMA™ concept going to get me more listings?
Very simple, by offering a different value proposition that other agents you are competing against will not have.
What is a use case scenario for being a Certified Global Marketing Agent?
If you secure just ONE more listing (and earn a $5,000 commission) in your first year using the GMA Certification you will have paid for the GMA Certification 5 TIMES OVER! Then, if you secure just ONE more listing in your second year using the GMA Certification you will have paid for the GMA Certification 10 TIMES OVER!
Luxury listings ~ how do I get into the luxury business?
LUXURY LISTINGS & THE GMA™
My company allows me to post my listings on our luxury section and luxury magazine?
In today’s world the internet provides so much information, which is often too much, when posting a listing on a site or your company’s site.
This is a good start but not all the answers for a unique property. The internet has mostly replaced newspapers and magazines for marketing listings. When you post a listing on your site or company’s site there is NO announcement to your database or your company’s database that YOU have a NEW listing, so the exposure is ONLY IF AND WHEN a buyer looks for a specific property. Magazines, as you know, are very costly and prices keep going higher and higher as the internet surpasses the printing industry. My question to you, is why rely and spend money on what is now becoming outdated or worse, simply hope that the right buyer will look at the right time!
Be pro-active with the GMA™ systems and network.
I have never listed a million dollar listing so why will sellers trust me?
You are absolutely right. Most luxury sellers will rarely give you their listings if they know you have NEVER listed or sold that kind of property. So, how do you get the credibility and perception that you are an agent of luxury caliber? The process to establish that with the global marketing agent network is VERY simple, find GMA™ members who have million-dollar listings and ask permission to leverage those listings to your local market and database. Start implementing a marketing campaign to your higher-end local market and all of your clients. Soon they will perceive you as their luxury agent.
The GMA™ fee structure for high-end listings is too much, surely no sellers will agree?
We have to agree, the facts are, most luxury properties will stay on the market longer and require more exposure than a regular listing. This is also a fact; most luxury buyers, in any market around the world, rarely come from your local marketplace.
The answer is the GMA™ concept … Here is an example of why most luxury sellers WILL agree to give you additional fees on their properties.
Let’s take the scenario of a $1 million listing; in most markets, this price range will stay active longer and likely need a price reduction after 60 days. The first price reduction on a listing of this price will typically be $50,000. If we go back to the 6% listing example, a $50,000 reduction on a $1 Million dollar listing is 5%, so when the seller says to you “it is time to do a reduction”, you will simply say, “not yet! Instead, let’s calculate the amount of the reduction into percentages and let’s add the percentages on top of the initial local fees to create the GMA™ structure. This strategy will entice luxury agents in favorable markets around the world to find us buyers or buyer agents for your property. Your luxury sellers understand the market, along with the fact that most luxury buyers come from different states, provinces, and countries.”
Apply basic math to show them a winning plan.
Most million dollar plus priced listings are expected to stay on the market longer!
Yes, that’s what the economy has dictated in the last few years, but, that doesn’t make it always true. Now is your opportunity, as a certified global marketing agent, to bring a new solution to an old problem. Show them how to sell quicker to the vast number of global buyers who are planning to invest millions of dollars in real estate in certain countries due to the suffering economies, immigration purposes, investments, etc. Don’t wait and make excuses, take action! Teach your sellers how co-marketing their luxury listings directly with your GMA™ partners all over the world benefits them.
It is expected to spend more marketing dollars when listing these exclusive properties, so how are you different?
Often, the most effective things in marketing are the least expensive, i.e referrals from your database, open houses, etc., in other words working your network and area. So, you’ve made the investment, now let the GMA™ concept and network make you stand apart. Offer your luxury clients several options to expose their property globally, to search out buyers from across oceans, not just the local pond. Explain how your money is working smart to build a global army of agents, working to sell their home.
How do you secure listings outside of your local market place?
SECURE LISTINGS OUTSIDE OF YOUR MARKETPLACE:
How am I allowed to list outside my marketplace?
Article 11 of the code of Ethics of NAR says: (paraphrasing), you can market real estate located outside of your marketplace and not be licensed in another state, province, or country IF and ONLY when you create a partnership, in writing, with the licensee of broker where the property is located.
Why would I want to do that when I have no expertise or knowledge in that area?
Simple, increased ROI for your client and yourself. Use your certification as an opportunity to re-connect with friends and family who live outside of your marketplace. Implement the marketing tactics we teach for reaching out to your database and via social media. The real question should be, why would I limit myself to only making money locally when I could go worldwide!!
How do I convince my clients to trust me enough to give me their listings outside of my marketplace?
The best and easiest way to let your clients know you can help them anywhere and everywhere is to first leverage listings from outside of your local marketplace. Using the “Leverage Listings” process of the GMA™, you’ll promote those listings to your database through your website, social media, and word of mouth. Once your clients see you have listings all over the world, you will gain the credibility and earn the reputation of being a truly “Global Agent”.
What gives me the edge over a “Local Agent”?
Once you go through the GMA™ training and gain the confidence of your new abilities you will quickly realize that your clients have far more advantages listing with you instead of a “Local Agent”. That agent can only do so much locally! You, however, have a GLOBAL reach from your own marketplace, providing a worldwide marketing campaign for your sellers without traveling or attaining the license in the state, province, or country.
What is the contact information for www.globalmarketingagent.com?
Email us at email@example.com